Value chain transparency
Dec 2023Value chain transparency in F&B packaging ensures consumers have visibility into every step of the value chain, from sourcing raw materials to the final product. This helps consumers to make informed choices based on their values and preferences. Our analysts pick new product launches that provide insights into packaging material sourcing to the consumer.
Barilla Organic Coquillette (France)
- Comes in a 500 g carton folded box.
- Recyclable packaging.
- The new boxes are now without plastic windows, with recyclable cardboard packaging from more responsibly managed forests.
Sustainability: Rigid plastics
Sep 2024As consumers become more aware of environmental sustainability, they increasingly prefer F&B products packed in eco-friendly alternatives over traditional materials. Sustainable rigid plastics provide a durable option for food packaging.
Packaging versus food waste
Aug 2024Packaging manufacturers are innovating their solutions to minimize food waste. By extending the shelf life of perishable items with protective barriers, packaging helps keep food fresh longer. Innovations like resealable and portion-controlled designs also help minimize waste by allowing consumers to use smaller portion sizes.
Premium luxury packaging
Aug 2024According to data from Innova Market Insights, F&B launches with premium claims grew 4% from July 2019 to June 2024. Flat pouches were the most launched packaging type, accounting for 23% of these launches, while vacuum pouches had the fastest growth at 259% over five years. Additionally, 38% of these launches featured recyclable claims, but the most significant increase was in using bio-based or plant-based packaging for premium NPD.
Barrier coating innovation
Jul 2024As environmental concerns grow, the F&B industry is increasingly adopting sustainable barrier coatings to improve packaging. These advanced coatings, derived from bio-based, compostable or recyclable materials, enhance moisture and oxygen barriers while boosting recyclability.
Connected packaging innovation
Jun 2024F&B packaging is becoming a gateway to immersive experiences. By adding digital elements to packaging, brands can tell their stories, showcase their values and foster community engagement. From QR codes to near-field communication and augmented reality, brands are increasing the use of technology to thrive in a competitive landscape.
Innova Market Insights data indicates that ethical and environmentally friendly packaging claims have been growing, with an average annual increase of 4% from April 2019 to March 2024. The most significant rise in environmentally friendly packaging was observed in the categories of Meat Substitutes, Spreads and Snacks. Notably, 86% of this NPD featured a recyclable packaging claim. The fastest growth was seen in products with "Less Packaging" claims, which experienced a 42% increase over five years.