21 Jan 2020 --- FrieslandCampina has unveiled a new brand redesign for its award-winning cheeses that seeks to elevate the on-shelf visibility of these products. Featuring famous Dutch painters – such as Rembrandt and Van Gogh – the redesigned packaging for the range is dubbed “a work of art” and includes a revamped website devoted to drawing consumers to the brand. The packaging also provides informative tasting notes of the products for the consumer to be better educated about their taste and texture.
