27 Aug 2024 --- Berry is participating in the Petaluma Reusable Cup Project, an initiative spearheaded by the NextGen Consortium managed by Closed Loop Partners’ Center for the Circular Economy. The collaboration includes major brands like Starbucks, The Coca-Cola Company, PepsiCo, Peet’s Coffee, Yum! Brands and other global and local businesses. Officially launched on August 5, the project involves 30 national chains and local independent restaurants in Petaluma, US, offering reusable cups as the free, default option in their stores. A shared cup program is being implemented, providing Petaluma residents with convenient access to reusable options.
