01 Feb 2021 --- Iconic ketchup brand Heinz has conducted a consumer experiment called Draw Ketchup to test how standard ketchup is synonymously associated with the Heinz brand specifically. “We wanted to uncover that instinctual association consumers have between ketchup and Heinz in a fun and engaging way for our fans,” Daniel Gotlib, associate director, brand building and innovation – taste elevation, Kraft Heinz Canada, tells PackagingInsights.
