20 Jun 2022 --- MOB Beauty is launching a fully compostable makeup packaging collection called NewPurpose. The makeup brand aims to reduce plastic waste by switching to the compostable solutions by 2024. According to MOB, the beauty industry generates an estimated 120 billion cosmetic packages every year. To tackle the waste issue, MOB’s team developed NewPurpose within three years. The collection is made of fully compostable molded fiber. The finalized product is a combination of natural bamboo, bagasse and 100% PCR cardboard coated in verdecoat, says the company. Verdecoat is a protective spray used to coat food packaging to offer extra durability and water resistance.
