22 Jan 2020 --- Sustainability-oriented organization Hubbub is investing £300,000 (US$390,000) in five coffee cup recycling facilities around the UK capital. The move will amount to repurposing around four million paper cups, according to the organization and is a bid to dispel consumer confusion around cup recycling. The funding was sourced out of Starbucks’ voluntary 5p charge on single-use coffee cups via the Cup Fund grant program. To improve public awareness Hubbub placed an art installation on the riverwalk in London’s Bankside made of 5,555 paper cups – the number used every minute in the UK.
