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European Commission pushes Circular Economy Act with public consultation
European Commission pushes Circular Economy Act with public consultation
The European Commission (EC) has launched a public consultation and Call for Evidence for the forthcoming Circular Economy Act (CEA). The legislative initiative aims to accelerate the transition to a circular economy, increasing the EU’s economic security, resilience, competitiveness, and decarbonization. “Due for adoption in 2026, it [the CEA] aims to establish a Single Market for secondary raw materials, increase the supply of high-quality recycled materials, and stimulate demand for these materials in the EU,” an EC spokesperson tells Packaging Insights. The goal of the consultation is to gather input from a range of stakeholders and the broader public, so the EC can understand the bottlenecks and opportunities associated with rolling out a circular economy. 
Filling and sealing: Industry drives automation, hygiene and sustainability innovations
Filling and sealing: Industry drives automation, hygiene and sustainability innovations
As the demands for filling technology systems advance, packaging manufacturers, particularly in F&B and pharmaceuticals, innovate for greater precision, hygiene, and operational flexibility. Such advancements are increasingly driven by industry pressure to enhance safety and sustainability. We speak to Elopak, Syntegon, and JBT Marel about the technologies driving filling innovation as consumer preferences and material science evolve.
UN Global Plastic Treaty: WWF urges binding EPR and global ban list ahead of INC-5.2
UN Global Plastic Treaty: WWF urges binding EPR and global ban list ahead of INC-5.2
The UN Environment Assembly will resume the second part of the fifth session of the Intergovernmental Negotiating Committee on Plastic Pollution (INC-5.2) next week in Geneva, Switzerland. The talks aim to negotiate a legally binding UN Global Plastic Treaty. While the previous INC sessions established key focus areas and broad agreement on the need for a treaty, their outcome has been criticized as weak and ineffective.
Circular economy: Refillables
Circular economy: Refillables
As sustainability becomes a key driver of consumer choice, refillable packaging is gaining traction over single-use options in the F&B industry. According to survey data from Innova Market Insights, one in five consumers globally say they are willing to pay more for refillable packaging compared to conventional formats. This growing preference reflects rising demand for sustainable solutions that align with circular economy principles and help reduce single-use waste.
Pressure-sensitive labels and their role in making packaging circular
Pressure-sensitive labels and their role in making packaging circular
Discover how pressure-sensitive labels are revolutionizing packaging sustainability. This Avery Dennison white paper highlights how innovative PSLs enable circularity, enhance recycling, and support reuse models. Learn how innovative labels help brands achieve sustainability goals, reduce waste, and improve traceability without compromising performance or production efficiency. Dive into the future of sustainable packaging now!This Technical Paper is brought to you by Avery Dennison.
Top Packaging Trends 2025: How can businesses navigate new sustainability regulations?
Top Packaging Trends 2025: How can businesses navigate new sustainability regulations?
Join us as we explore Innova Market Insights’ Top Packaging Trends 2025 in this exclusive webinar. The global market researcher’s senior analyst, Alisa Selezneva, shares exclusive insights behind this year’s leading trends, which are dominated by the intensifying regulatory and consumer demand for environmentally responsible packaging. We are joined by leading experts Edward Kosior, CEO and founder at Nextek, and Tey Bannerman, partner at McKinsey & Company, as they debate the packaging industry’s latest big developments, from the emergence of AI in waste management to innovation in sustainable materials and systems. 

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Standardization and international action can tackle pollution in Latin America, finds study 
A person picking up trash on the beach.
Central American countries face heavy plastic bottle pollution, driven by high beverage consumption and a deficiency in waste management systems, according to new research. The researchers call for a shift to standardized, returnable bottles across the region, combined with international actions like the UN Global Plastics Treaty to support collaborative solutions and protect ecosystems. The study, published in the Journal of Cleaner Production, sampled plastic beverage bottles and loose caps. It used product information to determine their abundance, provenance, and characteristics along 12,000 kilometers of coastline in ten Latin American Pacific countries. Among all sampled plastic items, 26% were manufactured by The Coca-Cola Company, followed by PepsiCo and the Aje Group.
Indorama Ventures hits 150 billion recycled PET bottles
man holding plastic bottle in factory
Indorama Ventures has recycled more than 150 billion post-consumer PET bottles since 2011. The global petrochemical company has more than 20 recycling facilities across 11 countries. It estimates it collectively recycles 789 bottles every second, turning used PET bottles into rPET resins and other materials.
Origin Materials provides Berlin Packaging with PET caps for beverage bottles
PET bottle cap
Origin Materials has partnered with Berlin Packaging to supply its portfolio of PET caps for beverage bottles, beginning with its 1881 closure model.According to the US-based technology company, its PET 1881 caps enable lighter packaging, improve shelf life, and allow for monomaterial containers that enhance recyclability and circularity.
Caraïbes Fragrance debuts perfume line featuring QR codes for cultural information
perfume bottle and box
Caraïbes Fragrance has launched a fragrance line featuring QR codes on the bottle to provide consumers with educational experiences related to the scent’s cultural history. The bottle’s QR codes direct consumers to digital content that provides information about Caribbean and Latin American culture. The fragrance line’s first scent, Ville d’Amour, is inspired by St. John’s Island, nicknamed “Love City.”
Biffa closes UK recycling plant amid regulatory uncertainty and waste exports
Biffa recycling facility
Biffa, a major UK waste management company, has closed its recycling plant in Washington, Sunderland. The company tells us that challenging market and regulatory conditions are behind the decision. Biffa has also called on the UK Government to cease exporting plastic waste. “The Washington plant closed in early 2025 amid challenging market conditions for washed high-density PE and PP flakes,” a Biffa spokesperson tells Packaging Insights. 
Constant cravings study: “Food noise” to blame for rise in overeating among UK consumers
Young man snacking on junk food in front of the television.

Food Ingredients First

A survey monitoring how people feel “food noise” creeping into their lives, leading to hard-to-control urges to eat, reveals how widespread this phenomenon is. The term refers to intrusive food thoughts and temptations that can lead to overeating — something most people have been experiencing without knowing what to call it.
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Packaging & Technology News

July in review: UAE trials EPR, Tetra Pak’s cross-industry dipping, US-EU tariff deal

Last month, the United Arab Emirates (UAE) announced a pilot EPR project that mandates producers take responsibility for disposing their packaging waste. In the EU, tethered caps for beverage bottles were implemented one year ago. We look back at the law’s impact. Meanwhile, Tetra Pak’s partnership with Fiat sparked skepticism about cross-industry dipping. The US Government and the EU announced an import tariff deal. While the agreement may have diffused a trade war, it risks sidelining shared priorities. 

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Regulatory News

UN court climate change ruling: Packaging insiders assess industry impacts

The International Court of Justice (ICJ) in The Hague, Netherlands, has ruled that states must protect the environment from GHG emissions, making climate change mitigation an obligation — not a choice — for the packaging industry. The UN’s principal judicial body decided that countries must act with due diligence and cooperation to fulfill this obligation. If states breach these obligations, they could incur legal responsibility and be required to cease the wrongful conduct, offer guarantees of non-repetition, and pay reparations. The ICJ’s ruling includes the responsibility under the Paris Agreement on climate change to limit global warming to 1.5 degrees Celsius above pre-industrial levels. 

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Regulatory News

US-EU tariff deal: Packaging industry faces supply chain shocks and energy transition challenges

The US Government and the EU have announced an import tariff deal, imposing a 15% tariff on most goods entering the US from Europe, with the exception of steel which is still taxed at 50%. But while the agreement may have diffused a trade war, it risks sidelining shared priorities such as climate targets, circularity, and harmonized safety standards. Packaging Insights delves into the tariffs’ potential consequences for the packaging economy and trade relations on both sides of the Atlantic. “This decision [to impose 15% import tariffs on EU goods] introduces a serious barrier for many EU packaging material providers, especially SMEs,” Iva Werbynska, European ambassador of the World Packaging Organization and managing director at the Czech and Slovak Packaging Institute SYBA, tells us. 

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Climate-smart packagingJul2025

Innova Market Insights data indicates a 5% average annual growth in climate-smart packaging launches between April 2020 and March 2025. Europe led these launches. Flat pouch was the top packaging type...

Product innovation

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Circular economy: Refillables Aug 2025

As sustainability becomes a key driver of consumer choice, refillable packaging is gaining traction over single-use options in the F&B industry. According to survey data from Innova Market Insights, one in five consumers globally say they are willing to pay more for refillable packaging compared to conventional formats. This growing preference reflects rising demand for sustainable solutions that align with circular economy principles and help reduce single-use waste.

Trend analysis

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Nutrition & Supplement DeliveryAug 2025

Innova Market Insights data indicates a 4% year-over-year growth in supplement launches between July 2023 and June 2025. Europe led the way win new launches. Around two-thirds of these launches were packaged in bottles, with plastic being the dominant material, used in over 80% of total launches. 

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UN Global Plastic Treaty: Marine Conservation Society demands EPR push ahead of INC-5.2

Catherine Gemwell of the Marine Conservation Society outlines the NGO's goals for the UN Global Plastics Treaty talks beginning today. She highlights the UK’s role, urges a high-ambition INC-5.2 outcome, and stresses the importance of collaboration across industry, government, and civil...

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Goodless sales manager on reducing single-use waste with RFID systems
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UNIRIO researcher talks challenges and opportunities for scaling biodegradables
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Tomra Recycling discusses X-ray sorting tech and wood waste innovations
Tetra Pak Square Banner July 2025
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