Industry warns EC guidance on PPWR compliance does not address PFAS and recycling gaps
The European Commission (EC) has published a new guidance document to support the implementation of the EU’s Packaging and Packaging Waste Regulation (PPWR) to simplify compliance for economic actors and member states. However, industry stakeholders note the guidance does not sufficiently address recycling rules and PFAS compliance for investment decisions. The EC’s guidance document aims to “clarify rules where the PPWR needs further interpretation and areas where stakeholders have requested assistance,” such as when a company is considered a manufacturer or producer, as well as which items are considered packaging under the PPWR.Industry advances packaging solutions as “renewables do not mean compromise”
The biggest barrier to renewable packaging adoption is not the materials themselves, but the systems and infrastructure around them, according to Benjamin Cassou, co-founder and CEO at ReStalk. Stefan Mergel, head of Sustainability at SIG, says that the real roadblock — when considering a switch to more eco-friendly packaging — is not the lack of ambition but rather the lack of solutions that work here and now, and without trade-offs like loss of speed and efficiency in production. We sit down with ReStalk and SIG to explore how the packaging industry can accelerate renewable material adoption. Nuon Medical explores beauty packaging shift to performance-driven tech
Beauty packaging is no longer a passive vehicle for product delivery, according to Alain Dijkstra, CEO at Nuon Medical. Dijkstra identifies beauty packaging as an extension of the brand’s promise, a driver of performance, and a touchpoint in the consumer relationship.Nuon Medical’s advanced cosmetic packaging solutions have combined technologies including phototherapy, microcurrents, and skin measurement sensors to improve product performance.Eco-forward rigid plastic
As consumer concern around sustainability grows, the use of more eco-forward rigid materials is increasing. This is reflected in a rising number of F&B launches using more sustainable rigid packaging, particularly recyclable plastic. Most of these launches are concentrated in Europe.Packaging Innovations 2026 review: Data, design & regulations drive circularity
Packaging Innovations 2026 in Birmingham, UK, welcomed 450 exhibitors showcasing circular packaging design. As the industry adapts to the UK’s packaging EPR and DRS launch, suppliers presented solutions catering to these regulatory shifts. Highlights included recycle-ready monomaterial solutions, compostable packaging and labels, and AI-assisted recyclability data analytics.Settings
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