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PPWR’s August deadline under pressure as leaked industry letter draws NGO backlash

138 F&B companies have signed a leaked letter addressed to the European Commission (EC) urging the delay of the August 12 implementation date for the EU Packaging and Packaging Waste Regulation (PPWR) to ensure “legal certainty, proportionality, and the proper functioning of the Single Market.” Environmental and health NGOs and companies have sent a response condemning the privately leaked letter.  The list of signatories behind the leaked letter includes Coca-Cola, McDonald’s, Burger King, Kraft Heinz, Heineken, and Mondelēz. Companies in the F&B packaging are also represented, with signatories such as Ardagh Metal Packaging Europe, Ardagh Glass Packaging Europe, BA Glass, Ball, as well as Malta’s Beverage Container Refund Scheme and the Danish Dansk Retursystem. 
QR code scanning
Smart labels drive consumer engagement and product visibility
Smart labels are transforming packaging beyond its traditional role of protection. Driven by growing consumer demand for transparency and the industry’s move to traceable products, label innovations are reshaping how products are perceived by consumers and tracked along the supply chain. Packaging Insights speaks to Avery Dennison, Polytag, and UPM Adhesive Materials about using smart labels, like QR codes and RFID, to enhance consumer engagement and reduce food waste. 
Nerida Kelton, the VP of sustainability and safe food at the WPO.
Interpack 2026: WPO tackles food waste, packaging waste trade off and “wishcycling”
The global packaging industry is making progress on recyclability and monomaterial design, but is still failing to grapple with the harder trade-off between packaging waste and food waste, according to Nerida Kelton, the VP of sustainability and safe food at the World Packaging Organisation (WPO).
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Pet food packaging trends
Innova Market Insights data indicates that new pet food launches have gained ground, with 3% growth from 2021 to 2025. Most of these launches were packed in plastic, but metal packaging is also gaining traction. Nearly half of pet food launches were in standing pouches, while the use of folded boxes is increasing.
Amcor eBook banner showing a man drinking bottled water with text on caps and closures in food and beverage packaging
Safe, secure, convenient and clean: Caps and closures in food and beverage
This eBook explores how caps and closures shape product protection, usability and sustainability in food and beverage packaging. From sports and flat caps in beverages to sauces, condiments, oils and vinegar closures in food, it highlights design choices that improve consumer experience, support recycling and enhance brand impact.This Technical Paper is brought to you by Amcor.
Jörg Sabo, Greiner Packaging
Interpack 2026: Greiner Packaging on turning circular packaging into business value

Jörg Sabo, global director for marketing and innovation at Greiner Packaging, discusses how circular packaging is becoming a commercial reality through innovation, regulation readiness, and cross-industry collaboration. The conversation explores the partnerships, technologies, and market shifts driving Greiner’s “Circular Revolution,” while highlighting how sustainable packaging solutions can create both environmental impact and long-term business value.

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FAO calls for stricter safety checks for recycled plastics in food packaging
food packaging
A report from the Food and Agriculture Organization (FAO) of the UN has urged a robust risk assessment into the use of recycled plastic in food contact packaging to mitigate the risk of chemical contamination. The packaging industry is increasingly adopting recycled content solutions due to the environmental concerns of virgin plastic as well as a shortage in supply. 
EUROPEN unveils PPWR toolkit to simplify EU packaging compliance
coffee packaging hands
The European Organisation for Packaging and the Environment (EUROPEN) has launched the Packaging and Packaging Waste Regulation (PPWR) Conformity Assessment Toolkit to help brands and manufacturers navigate the upcoming regulation. The toolkit aims to simplify complex legal text for users. It identifies which PPWR obligations apply to certain packaging types, understands what data needs to be collected, structures the required documentation for conformity assessment purposes, and anticipates future obligations with a timeline. 
Sway backs BPI to accelerate compostable packaging adoption
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Sway, a US-based company developing seaweed-based, home compostable replacements for plastic packaging, and the Biodegradable Products Institute (BPI), a non-profit authority on certified compostable products and packaging, have partnered through the 1% for the Planet network.Sway has designated BPI as a recipient of its 1% for the Planet, a financial decision to donate 1% of a company’s annual sales to organizations in the 1% for the Planet environmental partners network.
Emerald Packaging expands with first acquisition in California
woman operating machinery in packaging factory
Emerald Packaging has acquired the flexible packaging assets of Pacific Flexible Solutions, a division of Blower-Dempsay Corporation, for an undisclosed sum in its first expansion. The investment includes a production facility in Santa Ana, California, US, which is now Emerald Packaging’s second facility in the state. 
Interpack 2026 live: Sappi spotlights paper-based packaging for scalability and...
Sappi booth at Interpack 2026
Sappi is presenting its paper-based flexible packaging and labels, as well as silicone base paper for packaging applications, at Interpack 2026. Flavio Froehli, vice president of marketing and sales at Sappi, tells us the “future proof” solutions respond to the fiberization momentum building at the trade show.“The art of succeeding is to understand your verticals, so we have different verticals. We are presenting packaging solutions for confectionery, food, dairy, tea, and coffee. We also have solutions for beverages, non-food items, and tobacco,” Froehli tells Packaging Insights.
Sustainable Foods Summit 2026: Regenerative agriculture scales amid rising...
Sustainable Foods Summit Amsterdam

Food Ingredients First

From cultivated cocoa butter to precision fermentation, the food industry’s toolkit is diversifying and evolving to keep pace with a warming planet. Exploring these developments, Amarjit Sahota, founder at Ecovia Intelligence, speaks to Food Ingredients First ahead of the Sustainable Foods Summit (June 18–19). The event in Amsterdam, Netherlands, places emphasis on the need for better access to sustainable food systems in the long term. With various environmental factors straining food production and supply chains, experts are examining new innovations to more efficiently connect them to the consumer plate.
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Amcor eBook banner showing a man drinking bottled water with text on caps and closures in food and beverage packaging
Technical paper
Safe, secure, convenient and clean: Caps and closures in...
This eBook explores how caps and closures shape product protection, usability and sustainability in food and beverage packaging. From sports and flat caps in beverages to sauces, condiments, oils and vinegar closures in food, it highlights design choices that improve consumer experience, support recycling and enhance brand impact.This Technical Paper is brought to you by Amcor.
PakTech rHDPE multipack handle for beverage cans data-driven packaging guide visual
Technical paper
A data-driven guide to multipacking
How can CPG brands balance escalating regulatory pressures with changing consumer expectations in their multipacking decisions? Lifecycle analysis, performance testing, and total cost of ownership evaluation are critical in guiding evidence-based choices. Discover strategies to select the best material for the job across key metrics.This Technical Paper is brought to you by PakTech.
Innova Top Packaging Trends 2026.
Special report
Top Packaging Trends 2026: Navigating sustainability,...
Innova Market Insights has announced its Top Packaging Trends 2026, with “Substantiated Sustainability” taking top spot. This trend emphasizes the need for verified environmental claims, driven by stricter regulations, such as the EU Packaging and Packaging Waste Regulation (PPWR). Global consumers are willing to pay more for sustainable packaging but are wary of greenwashing, meaning brands must back sustainability claims with scientific evidence. The second trend, “Digital-Enhanced Designs,” highlights the growing role of digital technologies like AI, augmented reality, and QR codes in packaging. These innovations improve consumer engagement and product traceability, while digital product passports offer detailed lifecycle data.

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Next-gen packaging: Biodegradable films & material innovationMay2026

Innova Market Insights data shows that consumers view sustainability challenges as urgent issues that require immediate action. For the industry, this translates into accelerated investment in recycla...

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Soft drink packaging refresh May 2026

Innova Market Insights data shows that global soft drink launches are on the rise, with 10% growth between April 2021 and March 2026. Bottles are taking the largest share of launches with 52%, followed by cans at 21%, highlighting the continued importance of these formats in meeting consumer needs and product positioning.

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Pet food packaging trendsMay 2026

Innova Market Insights data indicates that new pet food launches have gained ground, with 3% growth from 2021 to 2025. Most of these launches were packed in plastic, but metal packaging is also gaining traction. Nearly half of pet food launches were in standing pouches, while the use of folded boxes is increasing.

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Jörg Sabo, Greiner Packaging
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Interpack 2026: Greiner Packaging on turning circular packaging into business value

Jörg Sabo, global director for marketing and innovation at Greiner Packaging, discusses how circular packaging is becoming a commercial reality through innovation, regulation readiness, and cross-industry collaboration. The conversation explores the partnerships, technologies, and market shifts...

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Video02:43
Interpack 2026: PulPac highlights Dry Molded Fiber amid fossil-based plastic shortages
Andy Sweetman, Futamura, Interpack 2026, Cellulose-Based Materials, Personal Care Packaging, Cosmetics Packaging, Fiber-Based Packaging, Sustainable Packaging, Plastic Alternatives, Cellulose Films, P
Video03:51
Interpack 2026: Futamura showcases cellulose-based materials for personal care packaging
Marcel Veenstra, SEALPACK
Video04:40
Interpack 2026: Sealpac discusses thermoformers and traysealers for cost optimization
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