04 Sep 2024 --- Leading companies in the household goods industry are making progress toward more sustainable packaging, meeting consumer demand for eco-friendly solutions and preparing for a future where environmental responsibility and economic success go hand in hand. As the companies continue to innovate and adapt, they are paving new trends in the packaging industry. Carsten Bertram, head of packaging sustainability at Henkel Consumer Brands, tells Packaging Insights: “Household packaging designs are currently characterized in particular by sustainability aspects, which is not a trend, but a long-term development.”
