19 Sep 2023 --- The Plastics Industry Association (PLASTICS) has launched an advocacy campaign called “Recycling Is Real,” defending plastics recycling. But, Beyond Plastics has countered this campaign, saying that plastic recycling is a system that has “failed for 50 years.” A study from Beyond Plastics documents a 5-6% recycling rate for post-consumer plastic waste in the US in 2021. It also reveals that plastic recycling is declining, and the per capita generation of plastic waste has increased by 263% since 1980.