19 Nov 2019 --- As the beverage market diversifies into new types of soft drinks, wellness infusions, non-alcoholic drinks and flavored waters, the packaging world shows no shortage of innovation. The aluminum can, which has been popular in beer and soft drinks for decades, is expanding its reach into flavored water, coffees and wine. The expansion of aluminum throughout the beverage segment can be attributed, in part, to its versatility in design, shape and size while the material is achieving impressively high recycling rates in Europe. PackagingInsights reports from the show floor of BrauBeviale 2019 in Nuremberg, Germany, where the explosion of new beverages is pushing packaging NPD to new levels of design appeal and consumer engagement.
