18 Jan 2023 --- Stoli Vodka has released a limited-edition bottle doused in bold, bright colors and messages of inclusivity. The bottle’s purpose is to encourage liberation in the alcohol space by “encouraging authentic artistic creation and creative exploration” through the label’s words of love, peace, equality and kindness. Stoli partnered with Butterfly Cannon to create the label. The design agency selected and commissioned Brooklyn-based graffiti artist Jason Naylor as the creative partner. The partnership’s goal was to incorporate Naylor’s signature style to “live life colorfully” with inclusive branding “in a way that didn’t feel preachy or overly worthy.”
