22 Feb 2021 --- Absolut Vodka has achieved 50 percent recycled material in its iconic clear glass bottle, four years ahead of schedule. Simultaneously, the company is also trialing the Absolut Paper Bottle in the UK and Sweden. Speaking to PackagingInsights, Tina Robertsson, director of sustainable performance at Absolut Vodka, The Absolut Company (Absolut), explains how this internal target was achieved and the company’s future sustainability goals.
