10 Sep 2021 --- Absolut Vodka is unveiling a new bottle design, marking the brand’s most extensive refresh since its US launch in 1979. Maintaining its iconic shape inspired by an 18th-century apothecary bottle, the new look reflects the vodka’s production and ingredient provenance. The brand’s Swedish heritage – influenced by the community surrounding its production and distillation in and around Åhus, Sweden – gives a nod to the vodka’s craftsmanship. This is also the first time Absolut Vodka features a paper label on the bottle.
