22 Aug 2022 --- Alcohol packaging is an important marketing communications tool that can raise expectations, affect consumer choices, and motivate purchases, according to a recent study published in the Journal of Studies on Alcohol and Drugs. The study, led by Daniel Jones of the University of Stirling in the UK, involved 50 young adult drinkers in Scotland and found that alcohol packaging conveys messages about the suitability of the product for the target market.
