The new UK-based Alliance for Fibre-Based Packaging encourages a “hybridized”and holistic approach to packaging rather than a shift away from plastic. Packaging Insights speaks to ProAmpac, Sabert Corporation Europe, Colpac, and Sonoco, about how these industry giants are leveraging their divergent business goals, while collaborating to tackle the nation’s pEPR and Simpler Recycling regulations. Plastic and fiber-based packaging experts at Sabert and ProAmpac tell us that they don’t necessarily see the alliance as a shift away from plastic.