The packaging industry is collaborating to optimize the development of fiber-based packaging design to advance recyclability amid the UK’s regulatory changes. In a joint effort, major industry players have established the Alliance For Fibre-Based Packaging, aiming at representing UK market operators across the fiber-based value chain. The alliance, including raw material suppliers, converters, distributors, and retailers, has been established to facilitate the representation of its members in the development and implementation of the UK’s pEPR and the Simpler Recycling reform.