21 Feb 2023 --- Amcor has today revealed new research demonstrating shifting consumer attitudes and expectations toward hard cheese packaging across Europe. While transparent packs and proper sealing stand out as the most important packaging requirement, respondents also want recyclable packaging and paper is perceived as a sign of artisanal production and quality. The global packaging solutions providers’ research surveyed 3,176 hard cheese shoppers across the UK, France, Germany, Italy, the Netherlands and Sweden to understand how packaging influences purchasing decisions and their preferences for hard cheese packaging. Amcor’s research reveals that 89% of European consumers find transparent packaging to be important when buying hard cheese. Consumers want to assess the product’s appearance, size and freshness before making any purchasing decisions.
