15 Feb 2022 --- Amcor recently revealed the COVID-19 experience is accelerating European consumer trends toward plant-based diets and plastic reduction preferences, but what could this mean for packaging? We talk to Rosalia Rosalinova, senior marketing manager at Amcor Flexibles, about the challenges and opportunities of designing packaging for meat alternatives for an increasingly eco-conscious consumer base. A major challenge for packaging designers is that plant-based products behave differently from meat products, setting additional and higher demands when processed.
