09 Jun 2022 --- Amcor is unveiling a product rebrand designed to give customers a clearer, holistic view of the environmental sustainability specifications on its growing solutions portfolio. This marketing strategy provides customers with “greater visibility and transparency” for Amcor’s products, which have grown rapidly through innovation and strategic acquisitions. David Clark, VP of sustainability at Amcor, tells PackagingInsights: “Amcor’s product rebrand makes it easier for customers to identify how products are made and what happens to them after consumer use, helping them choose more [environmentally] sustainable solutions.” “Thanks to our R&D, our leadership in [environmental] sustainability and our deep material science expertise, we can offer a wide range of more [environmentally] sustainable, plastics-based, aluminum-based and paper-based products. Our rebranding makes it easier to understand and select innovative products that best suit our customers’ needs.”
