05 Feb 2024 --- Appetite Creative is partnering with Goodday, a cultured milk drink owned by Asahi Beverages Philippines and distributed by Universal Robina Corporation in the Philippines, to build an interactive, connected packaging experience. The web app tracks real-time interaction, such as buying habits, product preferences, average engagement time, location, scan rate, number of visitors, return visitors and social media shares, including General Data Protection Regulation-compliant personal data to enable the brand to optimize its marketing and better understand consumers.
