19 Jan 2022 --- Ardagh Metal Packaging (AMP) Europe is launching H!ghend, a “transformative” new addition to its customization range of beverage cans, offering customers brand-enhancing opportunities. The H!ghend innovation series adds extra value to the top of the can by making this area of the pack available for branding. The “incredibly” versatile technology allows high-quality decoration in cyan, magenta, yellow and key (CMYK) colors on the entire shell surface. This allows brands to highlight, customize and differentiate their cans with maximum visual impact.According to the company, customers can now opt for H!ghend color, which can match their specific color branding. Furthermore, customers can explore H!ghend image, offering “a world of graphics possibilities,” and H!ghend pro, differentiating between special editions and collectibles. AMP says with the series customization starting from small runs, H!ghend is flexible to brands’ changing needs.
