22 Jun 2022 --- Avantium and Carlsberg are advancing the commercialization of the Fibre Bottle, a 100% plant-based, fully recyclable beer bottle with a wood fiber outer shell and PEF lining. Carlsberg will sample 8,000 bottles across Western Europe to test performance and determine consumer satisfaction. A spokesperson at Avantium tells PackagingInsights in an interview that “the Fibre Bottle will be an additional alternative for consumers, not a replacement.”“Given the recyclability of cans, the reusability of refillable glass bottles, and the large-scale recycling infrastructures that are in place for these, the Fibre bottle will complement these as an additional option for consumers to choose from.”
