23 Mar 2021 --- Avery Dennison is launching atma.io, a digital venture bridging the physical and digital worlds. atma.io is a connected product cloud: an end-to-end platform capable of creating, assigning and managing unique digital identities for every physical item in the world. The global Fortune 500 company says atma.io completely reimagines how supply chains operate, how brands connect with individual consumers, and how global organizations can achieve their sustainability and transparency goals.