02 Feb 2022 --- Avery Dennison is launching a certified-vegan labels portfolio, containing no animal-derived components. Additionally, every item in the market-first collection was created without animal testing or the use of animal origin GMOs. The portfolio has received approval from Eve Vegan, an independent organization created by Vegan France, which works to promote vegan alternatives in different industries, including food and medicine.“Consumers increasingly embrace social causes – they seek products and brands that align with their values,” Luuk Zonneveld, product manager at Avery Dennison, tells PackagingInsights.“Increased awareness about animal cruelty, health and environmental benefits drive the trend for veganism and vegan products. [But] veganism goes beyond diet,” he says.
