05 Mar 2020 --- Packaging Innovations 2020 ‘Big Carbon Debate’ participant, Robert Fell, who is Director and CEO of the Metal Packaging Manufacturers Association (MPMA), supports the view that it is neither realistic nor practical to ban all plastic packaging in the search for greater environmental sustainability. Fell was encouraged by his experience of the UK’s biggest packaging show, which took place in Birmingham, UK, last week, in which the industry voiced a general acceptance of the need to adopt a more holistic approach to packaging sustainability and one that avoids a materials ‘turf war.’