13 Mar 2024 --- In the baby and toddler product sector, plastic remains the predominant material while overall environmental claims in new product development (NPD) are decreasing, with “recyclable” being the most common claim, according to Innova Market Insights. A spokesperson at the global market research company tells us that they observe an increase in usage for the following claims: “Less Packaging” has a CAGR of 30%, “Made from Recycled Materials” has a CAGR of 32% and “Bio-Based/Plant-Based Packaging” peaks with a CAGR of 80%. But environmental claims used in baby and toddler NPD are in a decline with a CAGR of 7.1%.
