15 Mar 2023 --- Consumers are driving toward more environmentally and health-conscious lifestyles and food choices, leading to fresh fruit and vegetable packaging innovation, according to Innova Market Insights. We speak to ATS-Tanner and StePac about the latest trends in the fresh food category, including the balance of plastic use, fiber-based solutions and the need for uniform legislation. Both companies state that fresh fruit and vegetable packaging trends focus primarily on reducing plastic and implementing overall environmentally sustainable and circular practices. This includes reducing or completely removing plastic packaging, transitioning to paper packaging or using recyclable and compostable plastics.