Bayer has launched PET blister packaging in the Netherlands for its pain relief brand, Aleve. Developed in collaboration with pharma packaging manufacturer Liveo Research, the new solution shifts from traditional PVC materials and cuts the carbon footprint of Bayer’s blister packaging by 38%.The solution addresses the longstanding sustainability issues related to conventional blister packs, which are multilayer compositions of plastic and aluminum, and therefore difficult to sort and recycle.
