Albert Heijn, Aldi, Carrefour, Colruyt, Delhaize and Lidl join forces with the Reusable Packaging Coalition, a collaboration to explore opportunities for reusable packaging. Their first pilot project focuses on transitioning to reusable packaging for mushrooms in the Mechelen region. The coalition aims to investigate and standardize the large-scale reuse of packaging. This coalition emerged from the Green Deal Anders Verpakt, a Flemish initiative promoting packaging reuse and prevention. The coalition’s first pilot project targets reusable packaging for fresh produce, and plans that by mid-2025, consumers can purchase mushrooms in reusable containers.
