16 Oct 2023 --- Berry Global is launching a range of premium quality reusable plastic cups for the foodservice industry, citing increasing demand for alternative solutions to single-use packaging. The move comes as a pan-European coalition of over 100 municipalities, organizations and businesses urges the European Commission to embrace high-performance reuse systems in the incoming Packaging and Packaging Waste Regulation. Innova Market Insights highlights that reusability is seen as an important packaging-related purchasing influence by 43% of global consumers — the most widely highlighted aspect and on par with hygiene (42%) and shelf life (42%).
