27 Oct 2022 --- European beverage associations are rallying against what they deem “disproportionate and unjustified” plastic bottle reuse targets recently proposed by the European Commission (EC) for the upcoming revision of the Packaging and Packaging Waste Directive (PPWD). The associations assert the draft measures would inflict “astronomically high” costs and put numerous SMEs out of business. The European Fruit Juice Association, The Brewers of Europe, Natural Mineral Waters Europe and UNESDA Soft Drinks Europe, have united in expressing their “profound concern” that proposed mandatory reuse targets for beverage packaging at 20% by 2030 and 75% by 2040 would dismantle the recycling infrastructure industry has invested in and developed for years.
