Three separate lawsuits filed against soft drinks beverage companies in Washington, DC, US, claim that the use of words like “sustainable” and “pure” on plastic bottles is deceptive and misleading marketing tactics, given the damage plastic pollution causes to human and environmental health. PepsiCo, Fiji Water, and Danone all face lawsuits over their advertising claims. The Plastic Pollution Coalition (PPC), a project of Earth Island Institute, recently filed a complaint in D.C. against PepsiCo for violating the District of Columbia’s Consumer Protection Procedures Act (CPPA).
