23 Nov 2022 --- Black Friday is set to begin this year’s winter shopping season and kick off another boom in e-commerce delivery worldwide. Discount pricing on the day brings a surge in online spending from which the packaging industry has a significant opportunity to profit and a responsibility to minimize environmental impact. The challenge of meeting a massive demand in e-commerce while continuing to reduce material footprint has been ongoing since the start of the COVID-19 pandemic, which brought on a rise in home delivery rates that have persisted beyond most lockdown measures.
