12 Jun 2020 --- To survive and thrive in the packaging industry, companies need to be agile, according to François Martin, Senior Marketing & Communication Advisor at Bobst. Thirty years ago, industry’s focus was on speed and power, Martin tells PackagingInsights, but brand owners today – both large and small – need to be flexible throughout the value chain in order to cater to rapidly changing consumer demands. Addressing this shift, Bobst has unveiled Bobst Connect. The cloud-based intelligence platform enables efficient data flow between physical equipment and digital solutions to help brand owners transparently communicate production line adaptations throughout the supply chain.
