19 Jan 2024 --- Netherlands-based start-up Botte Up, seeking to replace single-use plastic bottles with reusable bioplastic alternatives, is battling cost competition from traditional fossil-based packaging, shifting international legislation and consumer perceptions. We speak to the company’s co-founder to learn more. Bart Willems tells Packaging Insights that he and his two business partners began the venture after being “shocked to see that for such a long time, there was a lack of packaging innovation in the single-use bottled water category.”
