12 Oct 2023 --- Last month, University of Cambridge spin-off firm Xampla launched a consumer brand named Morro following 15 years of research. The brand will provide a “Morro marque” label for supermarket products to authenticate bio-based packaging. The launch followed consumer research showing public demand for natural materials and the confusion around green claims. Nearly three-quarters of UK consumers (73%) said they need clarification on the sustainability credentials of plastic substitutes and would benefit from clearer labeling.
