17 Feb 2022 --- Britvic is teaming up with University of Cambridge spin-off Xampla in a £1 million (US$1.36 million) packaging innovation partnership, supplying consumers with pea protein-based vitamin microcapsules. The capsules are ultraviolet (UV) ray resistant and can enhance plastic bottle recyclability. Xampla says the product represents the “world’s first” commercialized plant protein material for making microscopic capsules that protect vitamins within liquid, preventing them from being broken down by sunlight.Innovate UK, the UK government’s innovation agency, has injected £1 million (US$1.36 million) into the company to support the scaling up of its technology and material processing.Simon Hombersley, Xampla’s CEO, tells PackagingInsights: “This [product] enables brands to use clear packaging that lets in UV rays without damaging the vitamins, as they are already protected in Xampla’s innovative micro packaging within the liquid itself.”“This [solution] means that brands do not have to sacrifice their packaging of choice to deliver the maximum amount of vitamins to consumers.”
