20 Feb 2020 --- Although end of life disposal remains a key issue, companies must consider the net environmental impact and carbon footprint of packaging across the entire lifecycle to achieve meaningful sustainability, Michel Steinecke, R&D Sustainable Packaging Manager for Britvic, tells PackagingInsights. Steinecke’s comments come ahead of Packaging Innovations 2020 in Birmingham, UK, and the show’s decision to transition its ‘Big Plastics Debate’ to the ‘Big Carbon Debate.’ As a leading soft drinks company with a net-zero 2050 emissions target, Steinecke describes the importance of overcoming the challenges of cost and supply in recycled PET (rPET), implementing a comprehensive Deposit Return Scheme (DRS) and offering consumers a range of sustainable packaging formats.
