03 Aug 2021 --- Campbell Soup Company is celebrating its new can label design with the soup producer’s first-ever custom non-fungible tokens (NFTs), a type of non-interchangeable cryptographic currency. “The objective behind the new label design was to contemporize, inspire, simplify and future-proof for the digital shelf. We revitalized our design, taking inspiration from the past and modernizing it for the present,” Melissa Mendoza, Campbell’s marketing director, tells PackagingInsights.Diving into the digital art world, the new Campbell’s design is created by street-style illustrator Sophia Chang, whose multimedia artwork “puts a modern twist” on classic US American art styles.
