16 Apr 2024 --- Pulp and paper association Cepi is calling on the EU for greater recognition and investments in line with what it believes is its central role as a sector in the circular economy. Europe has “global champions” in the paper packaging industry and a positive trade balance in the global sector, according to Cepi’s director general, Jori Ringman. A larger group of sectors called the circular bioeconomy represents a significant business opportunity — by some estimates, an expected global market growth of US$7.7 trillion by 2030.