08 Jul 2022 --- Chanel is launching its makeup powder, Les Beiges Maxi Poudre Belle Mine Ensoleillée, in food-grade recycled PET (rPET) packaging by Texen. The packaging supplier says the 10 cm x 10 cm compact packaging remains faithful to the object’s design codes and conforms to the House of Chanel’s requirements. Texen explains that it is important to be attentive to the aesthetics and eco-design of this thin-walled compact, especially taking the technical constraints of the raw material into account. The compact features a hinge that was particularly difficult to assemble.Industrial capability and rebuilding conventional logistics capabilities were part of the process, and the company explains that this optimization work covered the entire value chain. It began with the sourcing of recycled material and ended with the group’s investment in BESST technology: Beauty Experience Sensation Surface by Texen.
