03 May 2019 --- Reusability, if done right, is contrary to the most pervasive symptoms of the waste crisis – single-use and disposability. Perfecting reusable solutions for packaging would target the waste problem at its core, instead of simply treating the effects through recycling. In light of this, a host of big-name brands are engaging with reusable models as the notion of a circular economy – where products and services are traded in closed loops in which there is no waste generated – gains traction among industry and consumers alike. From evian to Nestlé and PepsiCo, PackagingInsights takes a look at packaging solutions that tout a zero waste profile.