Avantium is teaming up with Parfums Christian Dior from the LVMH Group to introduce Releaf, a fully plant-based polymer PEF. This collaboration, following three years of joint research with LVMH Recherche, allows Dior to be the first in the cosmetics industry to adopt this material for primary packaging. The fossil-free polymer, fully recyclable within existing systems, offers “exceptional performance,” providing optimal protection for formulations while preserving their qualities.