Cirkla is launching what it says is the first molded fiber-based modified atmosphere packaging (MAP) tray. The US-headquartered packaging provider’s technology offers a high-performance, sustainable alternative to traditional plastic MAP trays by reducing plastic content by approximately 85%. Made from renewable plant fibers like sugarcane bagasse, Cirkla’s fiber MAP trays feature a unique and patent pending easy-peel liner that ensures recyclability in paper streams, further enhancing their sustainability credentials. Cirkla’s CEO, Vaibhav Goel, tells Packaging Insights that while brands are increasingly eco-conscious and demand transparency in packaging, switching to sustainable alternatives at scale is a challenge — “particularly when it comes to ensuring performance parity, cost competitiveness and seamless adoption.”
