The North American citrus brand Sunkist Growers has launched its custom-designed packaging for its pummelos and other seasonal citrus. The packaging design is inspired by the upcoming year of the snake according to the lunar calendar and the traditional Lunar New Year celebrations, which begins on January 29.“Our Lunar New Year display bins are ideal for promoting our citrus fruit, including Pummelo grapefruit,” says Cassie Howard, senior director of category management and marketing at Sunkist. “It’s the largest citrus fruit, with a zesty, tropical scent and a sweet, tangy flavor. Pummelos are displayed in homes and are consumed for good luck during Lunar New Year festivities.”
