06 Jul 2020 --- A multi-stakeholder platform connecting the European glass packaging ecosystem has launched with the ambition to achieve 90 percent glass collection by 2030. The move comes as efforts to consolidate the European Circular Economy scale-up following the adoption of the European Green Deal, the EU’s agenda for sustainable growth. Glass has long been a leader in circularity, boasting infinite recyclability and a recycling collection rate of 76 percent. The platform aims to address structural challenges in the glass collection and recycling chain which are common to most EU countries.