24 May 2024 --- Coca-Cola Europacific Partners (CCEP) shareholders gathered in London this week for their annual meeting. During the event, advocacy organization Oceana organized street protests and called on the company to commit to more reusable packaging. Although the Coca-Cola Company pledged in 2022 to reach 25% reusable packaging by 2030, CCEP — the world’s largest bottler and seller of Coca-Cola products — has yet to make a similar commitment, asserts Oceana, the largest international advocacy organization dedicated solely to ocean conservation. “Plastic is devastating our oceans, and Coca-Cola is the world’s top plastic polluter, according to survey results published by the Break Free From Plastic (BFFP) movement. In order for Coca-Cola to meet its reusable commitment, it needs support from its bottlers, especially CCEP,” said Oceana’s senior vice president, Matt Littlejohn, in an issued statement.
