16 Jul 2020 --- Coca-Cola European Partners (CCEP), the world’s largest independent Coca-Cola bottler, has announced funding for CuRe Technology – a recycling startup that aims to provide a new lease of life for difficult to recycle plastic polyester waste. Through its innovation investment fund CCEP Ventures, CCEP will enable CuRe to accelerate its “polyester rejuvenation” technology from pilot plant to commercial readiness. Once the technology is commercialized, CCEP will receive the majority of the output from a CuRe-licensed, new-build plant, accelerating the beverage giant's transition to 100 percent recycled PET (rPET).