19 Feb 2020 --- Nick Brown, Head of Sustainability at Coca-Cola European Partners (CCEP) has cautioned that swapping out plastics for other materials without addressing the fundamental challenges of material collection could increase the environmental impacts of packaging and decrease its effectiveness. Ahead of Packaging Innovations 2020 in Birmingham, UK, Brown speaks to PackagingInsights about his role at the show and how the packaging sustainability debate is evolving. He describes how increasing recovery rates are allowing CCEP to drive up the use of recycled plastics in its bottles, how a Deposit Return Scheme (DRS) could further improve recyclate supply and the importance of taking a holistic approach to packaging design.
